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Bub + bELLE
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Bub + bELLE is a loungewear and lifestyle brand inspired by sibling love and soft fabrics. From bamboo sets to whimsical prints, the brand celebrates comfort, family, and everyday magic.
Brand Accomplishments
Rebranded Mavella Boutique with a heartfelt, meaningful name
Developed visual storytelling based on family, nature, and luxury comfort
Conceptualized logo symbols (bow tie, bow, butterfly) to honor the founder’s children and grandmother
Helped shift product messaging toward lifestyle + connection
Statistics from KPIs
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